OpenJaw Powers the Successful Launch of Air China's E-Commerce Transformation Project

In August 2024, Air China successfully launched Phase 2 of its E-Commerce Transformation Project, powered by the latest generation of OpenJaw’s t-Retail Platform. This significant milestone highlights OpenJaw’s commitment to supporting the digital transformation strategies of leading global airlines.

The t-Retail Platform, recognised as a world-leading e-commerce solution for airlines, offers a comprehensive suite of retailing services, including flights, ancillary services, and non-air products. By integrating innovative retailing concepts into the offer and order process, t-Retail equips airlines with robust capabilities in online transaction management, product management, and service delivery. This fully supports Air China in achieving retailing excellence through a seamless and integrated experience. Notably, the Product Management Centre—a key feature of the latest t-Retail Platform—manages and supports over 30 product types, making it one of the most comprehensive product management systems in the industry.

This launch marks a critical advancement for Air China in its e-commerce and digital transformation journey. With the OpenJaw t-Retail Platform, Air China can optimise operational efficiency while enhancing its retailing capabilities and customer experience through a broader and richer product offering.

Since 2012, OpenJaw and Travelsky have collaborated to provide over a dozen Chinese airlines, including Air China, with innovative e-commerce and retailing solutions. These solutions combine international best practices with China's local IT ecosystem, enabling airlines to maintain a competitive edge through improved operational efficiency and superior customer service.

Learn more about our products and services here on our website.